Merch Hub | 8274 Product Plaza, Retail District, Chicago, IL 60601 | Phone: +1 (312) 749-5836 | Email: info@mer-ch-hub.com
Privacy Policy
At Merch Hub, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and share information about you when you visit our website or use our arcade merchandising services. We are committed to transparency and to giving you control over your personal data.
Last Updated: November 15, 2025
Information We Collect
Information You Provide Directly
We collect information that you voluntarily provide to us when you interact with our services, including:
- • Contact Information: Your name, email address, phone number, and mailing address when you fill out contact forms or request information about our services.
- • Business Information: Details about your arcade games, company name, website, and other relevant business information when you inquire about our merchandise services.
- • Communication Data: Messages, inquiries, and feedback you send to us through our contact forms or email.
- • Project Information: Details about your merchandise projects, design preferences, budget, and timeline when working with our team.
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- • Device Information: Browser type, operating system, device identifiers, and screen resolution.
- • Usage Data: Pages visited, time spent on pages, links clicked, and navigation paths through our website.
- • Location Data: General geographic location based on your IP address.
- • Cookies and Similar Technologies: Data collected through cookies, web beacons, and similar tracking technologies as described in our Cookie Policy.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- • Consent: When you provide explicit consent for specific data processing activities, such as accepting cookies or subscribing to communications.
- • Contract Performance: When processing is necessary to provide services you've requested or to enter into a contract with you.
- • Legitimate Interests: When we have a legitimate business interest that doesn't override your privacy rights, such as improving our services or preventing fraud.
- • Legal Obligations: When we're required by law to process certain information.
How We Use Your Information
Service Delivery and Communication
We use your information primarily to provide and improve our merchandising services:
- • Responding to your inquiries and providing information about our services
- • Processing and managing merchandise development projects
- • Communicating with you about project updates, deliverables, and timelines
- • Providing customer support and addressing technical issues
- • Sending transactional emails related to our services
Website Optimization and Analytics
We analyze how visitors interact with our website to enhance user experience:
- • Understanding which content and features are most valuable to visitors
- • Identifying and fixing technical issues or usability problems
- • Measuring the effectiveness of our content and marketing materials
- • Improving website performance, speed, and functionality
Marketing and Business Development
With your consent, we may use your information for marketing purposes:
- • Sending newsletters and updates about our services (with your permission)
- • Providing relevant information about merchandise trends and opportunities
- • Conducting market research to understand client needs better
- • Developing new services based on client feedback and industry trends
Data Sharing with Third Parties
We may share your information with trusted partners in the following situations:
- • Service Providers: Companies that help us deliver our services, such as email providers, analytics platforms, and hosting services
- • Manufacturing Partners: When necessary to fulfill merchandise projects, we share relevant project information with manufacturing partners
- • Legal Requirements: When required by law, court order, or to protect our rights and safety
- • Business Transfers: In connection with any merger, acquisition, or sale of company assets
We ensure that all third parties who access your data are bound by confidentiality obligations and process your data only as instructed by us.
How We Protect Your Data
Security Measures
We implement industry-standard security measures to protect your personal information:
- • Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers
- • Access Controls: Only authorized personnel have access to personal data, and access is limited based on job requirements
- • Regular Audits: We conduct regular security assessments and updates to our systems
- • Secure Storage: Personal data is stored on secure servers with appropriate backup and recovery procedures
- • Monitoring: We actively monitor our systems for suspicious activity and potential security breaches
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- • Active Projects: Information related to ongoing projects is retained throughout the project duration and for a reasonable period afterward
- • Contact Inquiries: General inquiry data is typically retained for up to two years unless you request earlier deletion
- • Legal Requirements: Some data may be retained longer to comply with legal, accounting, or regulatory obligations
- • Analytics Data: Aggregated and anonymized analytics data may be retained indefinitely for business intelligence purposes
Breach Notification
In the unlikely event of a data breach that affects your personal information, we will notify you promptly in accordance with applicable laws. We will provide details about the breach, the data affected, and the steps we're taking to address the situation. We maintain an incident response plan to ensure swift and appropriate action in case of any security incident.
Your Privacy Rights
Right to Access
You have the right to request a copy of the personal information we hold about you. We will provide this information in a commonly used, machine-readable format within 30 days of your request. This includes information about what data we collect, why we collect it, who we share it with, and how long we retain it.
Right to Rectification
If you believe that any personal information we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. We will update your information promptly upon verification of the corrections.
Right to Erasure
You may request that we delete your personal data under certain circumstances, such as when the data is no longer necessary for the purposes it was collected, when you withdraw consent, or when you object to processing. Please note that we may need to retain certain information to comply with legal obligations or for legitimate business purposes.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used format and to transmit that data to another service provider. We will provide your data in CSV or JSON format upon request, making it easy to transfer your information.
Right to Object
You have the right to object to our processing of your personal data for direct marketing purposes at any time. You can also object to processing based on legitimate interests. We will stop processing your data for these purposes unless we have compelling legitimate grounds.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided at the end of this policy. We may need to verify your identity before processing your request. There is no fee for exercising your rights, although we may charge a reasonable fee for manifestly unfounded or excessive requests.
We aim to respond to all valid requests within 30 days. If your request is particularly complex or you have made multiple requests, it may take us longer. We will notify you if we need additional time and explain the reason for the delay.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- • Avoid filling out contact forms, account registrations, or any data-submitting features
- • Disable cookies through your browser settings (see our Cookie Policy for more details)
- • Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided below. We will process your request promptly.
Important Note: Opting out of data collection may limit your ability to access certain features or services on our website, such as receiving responses to inquiries or accessing personalized content.
Additional Information
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make significant changes, we will notify you by posting a notice on our website or by sending you an email. The "Last Updated" date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically to stay informed about how we protect your information.
Third-Party Links
Our website may contain links to third-party websites, services, or resources. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by Merch Hub.
Questions About Your Privacy?
If you have any questions about this Privacy Policy or how we handle your personal information, please don't hesitate to reach out to us.
Contact Our Privacy Team
Merch Hub
8274 Product Plaza, Retail District
Chicago, IL 60601
Phone: +1 (312) 749-5836
Email: info@mer-ch-hub.com
We aim to respond to all privacy inquiries within 48 business hours.